Further west, in Morocco, startup Zelij is transforming plastic waste into eco-friendly building materials. Founded by Saif Eddine Laalej and Houda Mirouche, Zelij creates durable, cost-effective, and aesthetically pleasing floor tiles from recycled plastic, drastically reducing environmental impact. As Laalej realized amidst Morocco’s “Zero Mika” plastic ban: “The best solution for disposing of plastic waste is recycling it to produce new materials.”
Across the Mediterranean, Lebanon’s growing waste problem is meeting its match in TRI Lebanon. Lebanon’s growing waste problem is meeting its match in TRI Lebanon, a pioneering startup founded by civil engineer and entrepreneur Emile Moughayar. Driven by a unique vision, TRI Lebanon is transforming textile waste into innovative construction and insulation materials, offering a sustainable solution to a critical environmental challenge. As Moughayar explains, “It’s mainly made of cotton and we mix it with propylene… textiles are naturally insulating.” With plans to produce thermal and acoustic insulation panels for buildings and refugee shelters, TRI Lebanon is set to make a significant impact across the MENA region.